Swot Analysis of Canon Inc. - 1106 Words

SWOT Analysis of Canon SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organisation is, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet to simple to understand, tool used by many students, businesses and organisations for analysis. The following SWOT analysis looks at Canon which is operating in Technology industry. The analysis shows Canons Strengths, Weaknesses, Opportunities†¦show more content†¦Ã¢â‚¬ ¢ Canon’s reputation is strong and popular, meaning people view it with respect and believe in it. †¢ Being financially strong helps Canon deal with any problems, ride any dip in profits and out perform their rivals. †¢ A strong brand is an essential strength of Canon as it is recognised and respected. †¢ Canon has a high percentage of the market share, meaning it is ahead of many competitors. †¢ High quality products/services is a vital strength, helping to ensure customers return to Canon. †¢ Canon’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. †¢ Development and innovation are high at Canon with regard to their products/services, which is a sure strength in its overall performance. †¢ Canon’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. †¢ Supplier relationships are strong at Canon, which can only be seen as strength in their overall performance. Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of Canon. †¢ Problems with stock are a weakness for Canon as they need to keep up with demand. †¢Show MoreRelatedCompany Description Of Canon Inc. Essay1418 Words   |  6 Pages1. Company Description 1.1 Introduction: Canon Inc. is a multinational corporation which is founded on August 10, 1937 and headquartered in Tokyo, Japan. The Chairman and CEO of the company is Fujio Mitarai and the founders are Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda. They are specialized in the manufacturing of imaging and optical products like cameras, camcorders, printers, photocopiers, steppers and medical equipment. 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