Super Size Me Essay free essay sample

SuperSize Me shows that the food industry is to blame for the obesity epidemic in America. Do you agree? –Agree. Throughout the film, SuperSize Me shows that the food industry is to blame for the obesity epidemic in America. After watching the film, one would evidently come to terms with the fact that these industries are to blame. Spurlock presents information, outlining that these companies are only out to get your dollar, regardless of how they achieve their profits. As they continue to grow, these fast food industries find new ways to mass produce their food, quickly and cheaply. This in turn, sacrifices the quality of the food, as SuperSize Me emphasizes the cheap and health threatening ingredients they inject into their food though cartoons and other visual aids to help illustrate. Advertising also plays a major role in the companies’ scheme to inculcate their messages in your thinking, so you buy their product the next time you pass their stores. We will write a custom essay sample on Super Size Me Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The film also goes on to highlight that the convenience of these stores along with the addictive elements appended to them, will only have a short term effect on the consumer, stating if these â€Å"trends† continue for the average obese American, the average obese American may not be around for much longer. As one of the highlights of the film, SuperSize Me continually brings up the danger of fast foods has on our health. Spurlock shows the audience this each time he goes for his regular check up with his recruited army of doctors. Each time he attends, his heath clearly declines from its point of origin when the only dependent variable changing his body, is the food he consumes. Until the end of his diet, his ‘glorified’ poor health is accentuated through the words of his health experts as a result of the food he had been consuming. From a point of view outlining film technique, Spurlock ‘intimidates’ the audience with a disturbing 20 lbs. (9kg) jar full of fat placed on the table. This was a confronting move he played in order to get his audience thinking about the reality of the danger in fast food when it is placed in front of the individual. Even more so, Spurlock consumed 30lbs. of sugar by the end of his diet. Mostly in the coke, the sugar also accounted for about 10% of the meal, that is, the buns, meat and fries. The poor quality of the food also adds to the problem, in one snippet of the film, Spurlock continues about the â€Å"McFrankenstein† elements of meat they compose together to create foods â€Å"not utilised by the home cook. In this case, chicken nuggets were the issue. SuperSize Me also informs the audience of the use of advertising, and its psychological effects it can have on individuals. Fast food giants have learned that inculcating their messages into consumers’ minds; will get them in their stores and purchasing their products more often. They have seen advertising as an investment rather a waste of money as they spend â €Å"1. billion dollars on direct media advertising worldwide in 2001† By repetitively bombarding individuals with their brand or logo essentially brainwashes the way they make calculated decisions, next time meal time comes around. This is known as â€Å"brand imprinting† and the film focuses on how this infiltrates the minds of children in particular, stating each child will see â€Å"at least 10,000 advertisements on fast food alone each year. † Children chanting about the fast food brands at the start of the film is a great example of this; the repetitive chant effectively inundates the mind with constant thought of food. These brands aren’t just a food service; they are a basis of comfort as children conduct in playful games around these brands as if they are a part of their life. Spurlock conducted a small experiment on a handful of children to test this brand imprinting. He showed the kids multiple flash cards, each with an icon or image on it such as Wendy’s, Jesus, etcetera. Each time McDonalds came up, every child was able to identify it. Essentially, the bottom line of brand imprinting is to create a positive experience for the consumer at a young age. By doing so you create a safe haven for the customer experience, and as they become adults free to make their own decisions they are then hooked on the products of the company produces, and continues to purchase them. As the generations progress, this can pose a new problem with obesity having an echo effect on the generations to come. The convenience of these stores also contains contributing factors to the obesity epidemic. SuperSize Me shows fast food companies have made it too easy for consumers to get their hands on their products through the plethora of ways you can get your food. All too many times the audience is shown Spurlock receiving his food through the drive-thru or home delivery, but in some cases he will get it himself generally when McDonalds is just down the stairs from the sky rise he is in. The availability of these restaurants is also quite remarkable, Spurlock states â€Å"McDonalds operates over 30,000 restaurants in more than 100 countries on six continents† not to mention most of them never close up shop. On the other hand, some people seem to think that exercising personal responsibility can be the answer to the obesity casualty. This may be possible; however it is short-sighted thinking to overlook the facts about how these food giants have achieved to get to where they are now and continue to do. If we could exercise personal responsibility, then why didn’t we do so when these companies were at their weakest? They are where they are now because they worked around our will power with subtle plans of attack. SuperSize Me has given clear evidence that these food industries are a problem, and has taken an unfortunate turn to result in the harm of our general wellbeing. We can stop them by demanding change, rather than suing them for our problems we can go to our government and demand guidelines by which these companies has to follow by to serve fresh, healthy food that’s not loaded up with sugar and fat. By eating these foods, â€Å"we are part of the problem, but we are also part of the solution. † Wether chose to take action depicts the quality of life we bestow upon ourselves and future generations. â€Å"I guess the big question is, who do you want to see go first? You? Or them? †

The fonts that make you remember more - Emphasis

The fonts that make you remember more The fonts that make you remember more We are more likely to remember information when it is written in a hard-to-read font, according to psychologists at Princeton and Indiana universities. Researcher Connor Diemand-Yauman and his colleagues wanted to explore how fonts affect how much we remember from the text we read. They found that learning materials set in slightly harder-to-read fonts produced significantly higher scores in students’ assignments. Arial vs Comic Sans The researchers presented 28 participants with information about three species of aliens, and gave them 90 seconds to learn the features that identified them. For half the participants, the information was presented in clear 16-point, black Arial font. Information for the remaining participants was presented in Comic Sans or Bodoni fonts, both in grey and 12-point. Participants were later tested on the identifying features of the alien species. Those who had learnt from the harder-to-read fonts answered 86.5 per cent of questions correctly, compared with 72.8 per cent by those who learnt from the easy-to-read fonts. The researchers replicated the findings in a similar study at a school in Chesterland, Ohio. Levels of processing So why did the participants remember more about the harder-to-read samples? Diemand-Yauman suggests that when we find something easy to read, we tend to take it as a sign that we already have mastery of the material. But when fonts make reading slightly harder, we often doubt whether we instantly ‘get’ it. As a result, we are more likely to go over the information again to make sure we fully understand it. This encourages deeper processing in the brain, which makes us remember more about the text. But that doesnt mean you use Cloister Black for your reports from now on. Improving readability One of the main challenges of writing is producing a document that people actually read. The participants in the studies above were more likely to read than normal. This is because text was given to them by people in authoritative positions (psychologists, teachers) and in test conditions. But your report isn’t an experiment. And your target audience may not feel obliged to read your piece at all, especially if it’s that little bit harder to read, or it’s set in an inappropriate font. Besides, there’s more to business writing than getting people to remember the details in your documents. It is about setting a good impression too. Much like wearing a suit, your clients will judge your written output on presentation, and one way to get this right is to use the best fonts. Serif vs sans serif fonts Serif fonts are those with the twiddly strokes at the ends of characters (eg Times New Roman, Minion). There is an argument that serif fonts are more distinctive than sans serif fonts (without strokes, eg Arial, Calibri), and are therefore easier to read. However, there are plenty more studies that show there is no difference between them in terms of legibility. Interaction designer Alex Poole thinks most mainstream typefaces are equally legible. He says, ‘It makes much more sense to argue in favour of serif or sans serif typefaces on aesthetic grounds than on the question of legibility.’ Fonts help to set the tone of your professional identity. For business writing, they need to be formal but approachable; sensible but not staid; and consistent, not erratic. That’s why at Emphasis we prefer Arial, a sans serif font, because it is plain, clear and simple – just the qualities we recommend in writing. Reference: Fortune favors the bold (and the italicized): effects of disfluency on educational outcomes, Connor Diemand-Yauman et al, Cognition, Vol 118 (January 2011). To learn more about how we can help you, your team or your entire organisation transform your writing at work, download our free course catalogue today.

Disney Case Study Example | Topics and Well Written Essays - 250 words

Disney - Case Study Example Brands define or break the industry because brands help to organize inventory and accounting records. Moreover, customers are intricate about brands because it defines their personality. A legal function that brands offers is that that brand name can be protected through registered trademarks. The risk of expanding this business is competition and losing this intricate value itself. If Disney expands their organizations, the cost of this experience will be less because it will be more widely available. This will diminish not only the experience itself but the local businesses that reap the incentives from Disney. This also makes Disney lose leverage on the exclusivity because other vendors are less likely to pour their investments to Disney itself. Brand loyalty provides security and forecasting of the demand for Disney itself. More importantly, it creates barriers to entry that make it difficult for other firms to enter the market. Walt Disney Company Mission Statement - Vision, Headquarters and Founders Facts and Trivia of the Walt Disney Brand. (n.d.). About.com Retail Industry. Retrieved June 1, 2014, from

Theology second paper Essay Example | Topics and Well Written Essays - 750 words

Theology second paper - Essay Example It requires them to make reference from the Bible for their daily mannerisms. The belief in Jesus Christ also negotiates their reactions towards the modern society (Moore, 2). The modern society engrosses diverse challenges brought by technology and social dynamics. Therefore, Christians respond to the contemporary social situations in reference with their affiliation with Jesus Christ. Jesus’ death for everyone in the world exhibited his unconditional love. Through this act, Jesus demonstrated equal attention of each person regardless of their originality and background. The modern society is experiencing pronounced inequalities towards particular people and groups (Chopp, 3). Social stratification is an evident phenomenon across the modern society. This challenge requires the Christians to respond in a particular manner. They ought to respond in their belief towards the nature of Jesus Christ. They ought to make a reference to the manifestation of Christ’s love at the cross. He died for each person regardless of their background and originality. The book of I Corinthians 15:1-5 demonstrates the essence of Christ’s death for the human race. It clearly reveals that Christ died for each individual in society (Hanson, 22). Upon observation of Christ’s unconditional love that is free from discrimination, Christians ought to express the same in the modern society. Therefore, this move will entail embracing all the differences amongst the people in society and expressing unconditional love towards them. The contemporary American society has manifested intense levels of discrimination. Persons are highly discriminated and deprived of their rights according to their backgrounds (Chopp, 3). America is a society that entails diverse personalities with unique backgrounds. Within this society, there are immigrants as well as white natives. The key challenge in this society is the persistent antagonism amongst the ethnic clusters. Immigrant

Essay questions Example | Topics and Well Written Essays - 500 words - 2

Questions - Essay Example One important principle of the modern model of organization is that the sensory system is parallel. This means that information moves between different structures along multiple pathways simultaneously. Another important principle of the modern model is that the system is functionally segregated. This means that structures in the system are comprised of different parts that specialize in different kinds of analysis. A third important principle of the modern model is that the system is organized hierarchically, which means that information flows through brain structures in a specific order based on how functionally and nueroanatomically complex they are. One way the olfactory system is different from other systems is that there is no thalamic relay when sensory activity is transferred to the olfactory bulb. This means that the olfactory system bypasses the thalamus; which controls the flow of information to the cortex. Another way the olfactory system is different is that the receptor neurons of the system are continuously replaced through mitotic division. This continual replacement occurs because olfactory neurons are exposed directly to the environment; therefore the neurons have a very high vulnerability and need to be replaced continuously. One effect of damage to the posterior parietal cortex is known as Apraxia, which usually occurs as a result of damage to the left side of the cortex. Apraxia inhibits voluntary action. One example would be not being able to lift your arm on command. Another effect of this type of damage is called Contralateral Neglect. This damage usually occurs on the right side of the cortex and makes the person unable to respond to stimuli on the opposite side where the damage occurs. People with this type of damage often ignore putting make-up on or shaving one side of their face; usually the left side. Another feature is called motor equivalence. This means that programs are stored at

How To Overcome Cross Cultural Communication Barriers English Language Essay

How To Overcome Cross Cultural Communication Barriers English Language Essay Which aspects of the local culture would you wish to observe and understand in order to avoid problems of cross-cultural communication? Culture means the customary beliefs, social norms, values, material traits, and behavior patterns transmitted from generation to generation that distinguish groups of people. Cultural background affects how individuals communicate and how they interpret messages received from others. Corporate Culture: Five generally recognized core cultural dimensions are ethnicity, race, gender, age physical disability. In addition to these core cultural dimensions for individuals, organizations such as corporations have behavioral expectations, values, and patterns of operation that are referred to as organizational or corporate culture. Large corporations such as Microsoft seek personnel diversity that represents the multicultural environment in which the organization operates. The Standards of Conduct for Microsoft states the belief that retaining and fully engaging diverse talents leads to enhanced innovation in products and services. Cross-Cultural Communication The ability to successfully foster, improve form relationships with the members of different cultures is known as cross-cultural communication.. It is based on other cultures manners, values, decision-making practices, social structure perceptions, and the way of communication of group members in person, verbal or non verbal, or in writing. 1. For understanding to take place, both people must have some form of knowledge or awareness regarding the norms or customs that exist in each others culture. 2. It is essential that people understand the potential problems of cross-cultural communication, and make a conscious effort to overcome these problems and important to assume that ones efforts will not always be successful, and adjust ones behavior appropriately. 3. For example, one should always assume that there is a significant possibility that cultural differences are causing communication problems, and be willing to be patient and forgiving, rather than hostile and aggressive, if problems develop. One should respond slowly and carefully in cross-cultural exchanges, not jumping to the conclusion that you know what is being thought and said. 4. If words are used differently between languages or cultural groups, however, even active listening can overlook misunderstandings. Active listening can sometimes be used to check this out-by repeating what one thinks he or she heard, one can confirm that one understands the communication accurately. 5. Intermediaries are helpful in translating both the substance and the manner of what is said. The impact different cultures have on peoples behavior, emotions and thought processes are the focus of cross-cultural psychology. The norms and values within a culture go a long way toward shaping a persons psychological make-up and how she interacts with her environment. 6. Cross-cultural research examines how different cultures compare in terms of human behavior. The purpose of this research is to address the growing conflicts and global concerns that arise as a result of cultural differences. Impact of Cross-Cultural Differences on Employees behavior: à ¢Ã¢â€š ¬Ã‚ ¢ Individual behavior in organizational setting varies across cultures. The behavior patterns are likely to be widespread and pervasive within an organization. à ¢Ã¢â€š ¬Ã‚ ¢ Culture itself is an important variable for this variation. There are also other factors like differing standards of living and varied geographical conditions which cause variations in behavior. However, culture is a significant factor. à ¢Ã¢â€š ¬Ã‚ ¢ Although behavior within organizational setting remains quite diverse across cultures, organizations themselves appear to be increasingly similar. Hence, managerial practices at a general level may be alike, but the people who work with in organizations differ markedly. à ¢Ã¢â€š ¬Ã‚ ¢ The same manager behaves differently in different cultural settings. A manager may adopt one set of behaviors when working in one culture, but may change those behaviors when moved into a different culture. à ¢Ã¢â€š ¬Ã‚ ¢ Cultural diversity can be an important source of energy in enhancing organizational effectiveness. More and more organizations are realizing the virtues of cultural diversity, but surprisingly, little do they know how to manage it. Issues in Cross-Cultural Communication: 1. Language: When people do business, they need to be speaking the same language. Even if two folks are not naturals of a certain language, there must exist a certain consistency in the verbiage in order to avoid some potentially catastrophic circumstances. 2. Workplace: More and more managers are seeing problems within their own workplace because of a lack of understanding of other cultures. It simply involves two people of a different ethnic background who do not understand the other culture well enough to effectively communicate with each other. 3. Lack of communication: This most often occurs when managers and upper level management do not feel the need to communicate with their workers because they do not know how. 4. Use of jargons: workers do not mean to harm anyone when they choose hurtful words, but the damage can often times be irreparable. In this case, it is always better to be safe than to be sorry. Barriers of Communication: A number of communication barriers exist when we are interacting with people from different cultures. These are: (a) Discrimination Harassment: 1. Discrimination is showing favoritism toward or prejudicial rejection of people because of differences. 2. Business communication between the sexes calls for a clear understanding of remarks and actions that could be construed as sexual harassment. 3. Sexual harassment is unwelcome behavior of a sexual nature or with sexual overtones. It may occur for men as well as women. 4. A victim of continued offensive behavior should report the harassment to the proper person in the organization. b) Lack of knowledge understanding of cultures: An understanding of cultures means being aware that individuals within each culture have similarities and differences. It means responding to people as individuals while recognizing that cultural backgrounds and experiences influence behavior and communication. c) Cultural Relativism Ethnocentrism: 1. Cultural relativism compares the values and behavior of different cultures and usually means judging them against standards of right and wrong. This approach to other cultures becomes a barrier when you assume that cultural beliefs, values and behaviors are wrong if they differ from those of your culture. 2. Ethnocentrism is the inherent belief that your own cultural tradition and values are correct and superior. People around the world are ethnocentric to a degree. Beliefs, values, and behaviors that differ from those of your culture may seem peculiar, strange and even wrong. d) Language: à ¢Ã¢â€š ¬Ã‚ ¢ An increase in multicultural interactions presents language challenges. When organizations communicate with the large number of people who speak the languages other than English misunderstandings may occur. à ¢Ã¢â€š ¬Ã‚ ¢ Non verbal language influences the receivers understanding and acceptance of a spoken message. à ¢Ã¢â€š ¬Ã‚ ¢ If the message receiver perceives a difference between the senders verbal and nonverbal messages, he or she is more likely to believe the non-verbal than the verbal communication. à ¢Ã¢â€š ¬Ã‚ ¢ In multicultural business communication, non verbal signs vary as much as spoken languages do. Nonverbal greetings vary from a bow to a handshake or from a hug to an upward flick of the eyebrows. à ¢Ã¢â€š ¬Ã‚ ¢ Not understanding cultural differences in nonverbal messages causes communication problems. How to overcome Cross-Cultural Communication barriers? 1. Introducing employees who will be working together in a non-threatening environment enables a good working relationship long term. Learning about another cultures language, rules and norms for acceptable behavior helps prepare your employees to deal with situations as they arise. 2. Conducting activities to demonstrate how dependent we are on language. 3. Provide workshops, tips and techniques for communicating effectively in cross-cultural work environments. 4. Coach employees to mediate conflicts related to cultural misunderstandings. Provide opportunities for employees to respond to situations from viewpoints different than their own. Multicultural Communication Guidelines: (a) Understand your own culture: Improve communication with others by increasing awareness of your own culture and its influences on your beliefs, values, and behavior patterns. Recognize that your cultural background and experiences shape how you think, what you value, and how you communicate. (b) Identify and adapt to language differences: If you are communicating with persons from another culture, learn how that cultures verbal and nonverbal languages differ from your own. Observe and learn the meaning of nonverbal communication signal such as facial expressions, social distance for conversing, and hand gestures. Avoid nonverbal signals that may be offensive. (c) Keep an open mind and respect diversity: Learn about other cultures, beliefs, and customs without judging them by your own cultural identity and unexamined biases. This is not to suggest that you change your beliefs or disrespects your own culture, but rather that you recognize that cultural values affect beliefs and behaviors and that understanding how others interpret verbal and nonverbal language helps your communication receive the intended response. High Context vs. Low Context Cultures: S.No. High Context Low Context Indirect communication patterns Direct and specific communication 2. Fewer words, more nonverbal clues High value on words rather than shared background. 3. Simple, ambiguous messages Structured messages with technical details. 4. Highly verbal people perceived as unattractive; smiling associate with nervousness. Informal, smile frequently, and frequent use of hand gestures and facial expressions 5. Reliance on long term relationships and underlying messages. Transitory personal relationships; shared background not assumed for meanings. 6. Long term view of time. Short term view of time. 7. Appointments considered flexible, on time may be within a half hour , week, or month Emphasis on appointments, management of schedules, and punctuality. 8. Vague, non confrontational language preferences Focus on getting a job done, succeeding, and profitability 9. Honor and face more important than business; defer to power and position Transitory personal relationships; ideas and people assumed as equals. Strategies for Effective Communication: http://t3.gstatic.com/images?q=tbn:ANd9GcTuQKF8lZfBNthoB1APi30XXqaOXA0uGktFUVy1f4sKgvz7HhcewA Aspects of Japanese Culture Communication Relationships: 1. On the basis of personal relationships, Japanese prefer to do business. 2. Greetings or seasonal cards maintain good relationships. 3. The person should be good correspondent to maintain communication relationship with the Japanese. 4. Being recommended by someone who already know the Japanese company also have good relationships would create a good impression. Business Negotiation: 1. Person must be vigilant at observing Japaneses non-verbal communication as they have crucial time saying no. 2. Japanese are non confrontational. 3. Japanese prefer broad agreements. 4. Never raise your voice or loose temper during negotiations. 5. Be patient as Japanese remain silent for long time. 6. A gesture of goodwill using Japanese lawyer. Meeting Etiquette: 1. Wait to be introduced. 2. Formal greetings ritualized. 3. Impolite to introduce yourself. 4. Show correct amount of respect. 5. Traditional form of greeting bow. Understanding Foreign Ways: 1. They dont expect foreigners to speak or read in Japanese language. 2. As long as respect is shown, mistakes are allowed. 3. They are ready to help always but often feel embarrassed due to lack of knowledge of English. Non-Verbal communication of Japanese: 1. Frowning is considered as a sign of disagreement when someone is speaking. 2. An impassive expression is maintained by Japanese while speaking. 3. Japanese rely on tone of voice, posture facial expression to tell them what someone feels. 4. Staring at another persons eyes is considered disrespectful. 5. Scratching the eyebrow, inhaling through clenched teeth, scratching back of the head tilting the head are some expressions to watch out. Dining Etiquette: 1.Remove shoes put on slippers before entering. 2. For dinner, arrive on time. 3. Dress formally until youve not been told that the occasion is casual. 4. Put on the toilet slippers before going to the toilet then remove it when youre finished. Dress Etiquette: 1. Men should wear conservative, dark colored suits. 2. Business attire is conservative. 3. Women should dress conservatively. Business Meeting Etiquettes: 1. Rather than sending fax, letter or email, its better to telephone for an appointment. 2. Appointments should be made in advance for several weeks. 3. Arrive on time for meetings. Be punctual. 4. Japanese may take several weeks to be comfortable with you. Be patient and calm. 5. To prove trustworthiness ability, respond quickly. 6. Present the senior most member of the company with a gift , at the end of the meeting. 7. Never refuse a respect by Japanese, as they believe in Long-term relationships. 8. A small amount of business may be awarded as a trial tto know if you meet your commitments. 9. The most senior Japanese person will be seated furthest from the door, with the rest of the people in descending rank until the most junior person is seated closest to the door. 10. Being a group society is ready for a group meeting, even if you are expecting to meet only one person. 11. Always provide a package of literature about your company including articles and client testimonials . . .

Saint Bridit and African American Women Saints :: travel, saints, African Americans,

One of my class mates traveles to Ireland every year. My class mate stated each time she visits Ireland that she gets a greater understanding of women in the early days. We both come from a baptist, penecostal and apstolic background, I would like to compare the roles of Saint Bridit and women in the church, the only black women preachers preached about in the baptist church was harriet tuckman. The other women talked about in church was Mary the mother of Jesus Christ. However Mary the mother of Jesus did increase my faith, however I know it was much knowledge to be gained concerning women. My Classmate who traveled to Ireland last year was able to share with me about Saint Bridit, I was anxious to know about the great saints in Ireland. I was eagered to know about Saint Bridit because when I was born my mother named me Cassandra and back in Celtic tradition my name meant Prophetess and Godesss and Bridit was considered to be a Godess as well. While attending Ohio Dominican my instructor gave an lecture on Saint Bridit and women in the ancient Celtic Tradition, which drove me to write about Bridgit. I wanted to know who this women was who brought a powerful presence to Ireland, her name was so recognized that she was honored by man and women in highplaces. I was overwhelmed when I read an article on Saint Bridit, I felt so apart of this women. Back in my mothers day and in some churches today women are not honored let alone recognized for any five fold ministry gifts in the church. My class mate recently told me she did visit a well in Ireland that was named after saint Brigit. This was overwhelming to me because when we was growing up I did know of any wells named after any African American Women Saints. When we attended the Baptist Church coming up as children, women in the Baptist church ironed the Choir robes, raised money for Pastors Aide, Coordinate Mission trips, raised money for outreach, taught Sunday School and over the Nursey. Women was not recognized as Pastors, Bishops and Founders, We knew men was in charge in the church, I noticed only time women was recognized in the churrch is when they was raising money for church and Pastor.